Category Archive for ‘Online Marketing’

google mobile friendly algorithm change

10 Reasons Why Your Website Should Be Mobile Friendly

Global IT has been recommending and developing responsive, mobile-friendly, websites for several years. Read: Why Moving Toward Responsive Web Design Has a Direct Effect on Your Marketing (May 2013) Having a website that is compatible across all platforms (desktop, tablet, and smartphone) is no longer a choice, but a necessity.… read more →

Online Content Thought Process

1. Is the content relevant? When adding new content, one must be sure that it has a purpose and is not a random addition that will clutter the page. The addition must fall under the correct category for the page it is on. It must be appropriate for what is… read more →

Increase Your Ranking With Customer Reviews

How Customer Reviews Affect Your Organic Rankings As a business, you want your online presence to stand out among the competition. One of the best ways to do so is by encouraging your audience to complete customer reviews online. As seen in Moz’s breakdown of local search ranking factors, there… read more →

Selecting The Right Business Profile Picture

Selecting a personal image to be used for business purposes poses the question; business professional or business casual attire? This question is generally industry specific, so if you are in a corporate environment where you regularly wear professional attire, we suggest a business professional picture. If you decide to go… read more →

Why Moving Toward RWD (Responsive Web Design) Has a Direct Effect on Your Marketing

Mobile has demonstrated that it is here to stay. As more and more users begin to utterly depend on their mobile device to connect them with the world, it has become even more essential for companies to institute an effective mobile strategy for their website. Since new mobile devices appear… read more →

The Benefits of Having a Webmaster Administrator

With business owners focused on running their company, they have virtually no time to handle online marketing. Online marketing is crucial for the success of a business and if insufficient time is invested in it, the business will suffer. Contracting with a professional marketing firm is essential to a successful… read more →

DIY: Online Marketing and SEO On-Page Optimization

On-Page Optimization: On-page optimization is a part of SEO that focuses on improving your website itself, making sure that everything that can be done on the website is being done, increasing the traffic flow to you as much as possible. Description: The site description is very important; in order to… read more →

8 Simple Rules to having a Successful Website

Online Marketing is a key part of a business’s success, whether it is through yellow pages, magazine ads, or television ads.  However, companies’ online presence is becoming more and more important to success.  Having a well-designed website that allows people to interact easily, and find the answers for what they… read more →

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